Marcin Więckowski / Strategic marketing expert

I help drive sales growth through effective marketing strategies.

I graduated from SGH, Chartered Institute of Marketing in London, SAR Brand Strategy School and Marketing Business Solutions by EFFIE. I participated in the prestigious Experienced Commercial Leadership Program at GE International.

I combine analytical and process thinking with creative execution — so that brands work more effectively and marketing delivers real results.

See my Profile

Areas of expertise

Strategic marketing

Competitive strategy and go-to-market

Brand management

Group, portfolio, single brand

Communication and creative process management

From brief to implementation

Building and managing teams

Structure, roles & objectives, recruitment, capability development

Project management and implementations

Externally and within the organization

I believe in marketing that combines strategy with creativity. An effective brand is not a coincidence — it is the result of conscious decisions, consistent execution and the courage to choose a direction.