Advisory / Management / Audits / Training
For over 25 years, I have been supporting companies in defining, building, and managing strong brands. I have worked in international corporate environments as well as with small and medium-sized organizations and start-ups.
For 15 years, I ran Whizbrand - a consulting firm and agency specializing in marketing and brand strategy.
I delivered dozens of strategic projects and several award-winning implementations, translating into measurable growth in sales and brand value.
I define strategic foundations and brand architecture. I develop a coherent system of identity, values, vision, key advantages and differentiators, competitive positioning, and communication — all designed to strengthen the brand and bring clarity to marketing decision-making.
I define the key streams, processes, functions, team structure, and resources within the marketing function required to effectively support business growth and sales. I develop a tactical marketing plan based on business objectives, competitive analysis, and budget constraints.
I conduct a comprehensive analysis of current activities, communication, budget effectiveness, processes, and available marketing capabilities, along with clear recommendations for improvement and optimization.
Collaborative work on marketing challenges — ongoing support & shadow consulting, strategy consulting, training and development of marketing capabilities within teams, addressing client- and industry-specific challenges.
Planning, leading, and coordinating assigned projects in the areas of strategic marketing, brand strategy and communication, market entry, repositioning, as well as sales support and business development. Managing projects, partners, and external vendors on behalf of the client.
Contract-based delivery of agreed initiatives and transformation projects, providing temporary reinforcement of capabilities or taking over leadership of marketing teams and/or projects, delivered in an interim management model within the organization.
Understanding the brand, challenge, and business context.
Defining direction, priorities, and necessary resources.
Translating strategy into action.
Measuring results and improving.
